Established on September 22, 1992 by Mr. Wu
Seng Fu and Mrs. Wannapa Wichalek with the
intention of introducing synthetic rubber
sponge to the Thai market, hence the
reference name of the product is called “New
Sponge.”

Until 2000, the company expanded production,
opening a plant in Chonburi. This led to the
recognition of “New spong”
and refinement of
the trademark to its current form, remaining
prominent today.