Labuna produces powdered spices such as pepper, coriander, and turmeric powder in easy-to-use packaging such as sachets and bottles. Our products are formulated for housewives aged 21-50 years, especially those who work to make it easier for them to cook with powdered spices, just pour and mix. In 5 years we have spread to 35 cities in Indonesia because of our unique ability to produce powdered spices at affordable prices with international standard quality. We use a low price strategy where there are fewer grams so that it can be reached by low per capita households. We also cooperate with local farmers as suppliers.